PolyCentric | Cal Poly Pomona

PolyCentric is the online face of the Office of Public Affairs, Cal Poly Pomona's central communications office. The Office of Public Affairs strives to increase public understanding of and support for the university through a number of efforts, including:

Strategic Communication
Media Relations
Identity Strengthening
Publications
Social Media
Partnerships

Strategic Communication

Emergency Communications: In the event of an emergency, Public Affairs will assist Cal Poly Pomona in providing crucial information as quickly as the situation allows. Information will be distributed through a variety of sources including: the Safety Alert System (a voice, e-mail, text message blast), university email, the Cal Poly Pomona home page, PolyCentric online news, the Emergency Hotline at (866) 869-POLY (7659), electronic marquees and more.

Communication Consultation: Public Affairs staff can provide support in campus issues that require strategic communication and crisis communication. We also provide informal media training and assist in communication management.

Media Relations

Media Relations: Media relations functions include building relationships with media representatives, developing and targeting distribution of news releases, responding to inquiries from reporters, and identifying expert sources among faculty and staff. We also provide the university community informal media training, assist in communication management, and help coordinate interviews and media appearances.

Experts Online: Experts Online is an easy-to-use online directory that lists the specialties of hundreds of Cal Poly Pomona scholars, professionals and administrators. The Office of Public Affairs created Experts Online as a resource for journalists seeking specialists to comment on issues, individuals and organizations looking for speakers, and academics to identify opportunities for research collaboration.

Identity Strengthening

Graphic Standards and Logo Usage: Public Affairs provides guidelines for developing a coherent, recognizable and unified graphic identity for Cal Poly Pomona. The graphic standards must be applied to all communications developed by all colleges, schools and/or other university units. Adhering to them will ensure that all print, electronic and environmental communications convey our "brand" to the world, build recognition and ensure a strong identity.

Identity Campaign: Public Affairs, under the Office of University Relations, provides materials related to the university's Identity Campaign, which launched fall 2009. The university hopes to strengthen and unify its brand through a long-term and multi-channel campaign. The campaign features dramatic black and white images that highlight the university's successful polytechnic approach, which provides valuable hands-on learning opportunities for students.

Photography: The university photographer serves the Office of Public Affairs and the university at large. The Cal Poly Pomona Zenfolio Photo web site provides sales of prints and other photo products. Contact Tom Zasadzinski at (909) 869-3404 for more information.

Publications

Advancing Education: Education is a forward motion, a process that furthers growth and moves people to improve themselves and their environments. This publication will help readers become familiar with Cal Poly Pomona and its strides to advance education.

Annual Report and Honor Roll of Giving: The Annual Report celebrates the academic year's achievements and recognizes the university's supporters. The publication highlights altruistic people and organizations that have made an impact on the university, ranging from volunteering their time and setting up scholarship endowments to assisting in capital projects and supporting research. Annual Report is released in November to recognize the university's accomplishments from July 1 of the previous year to June 30 of the current year.

Graphic Standards Manual: Guidelines for developing a coherent, recognizable and unified graphic identity for Cal Poly Pomona are readily accessible in this online manual. The graphic standards must be applied to all communications developed by all colleges, schools and/or other university units. Adhering to them will ensure that all print, electronic and environmental communications convey our "brand" to the world, build recognition and ensure a strong identity.

Panorama: This friendly tabloid magazine is meant to inform, invite and involve the university's alumni and extended community. Issues in Fall and Spring.

Pocket Facts: Everything you want to know about Cal Poly Pomona is packed into this handy pocket-size guide.

PolyCentric: PolyCentric is Cal Poly Pomona's communications hub. The online publication features breaking news, announcements, events and more. PolyCentric is also the online face of the Office of Public Affairs, the university's central communications office. To learn more about PolyCentric and submitting news, events and announcements to the website, read our FAQs.

PolyTrends Magazine: A glossy 32-page magazine intended to cultivate and maintain donor support, highlight university achievements, and inform readers about issues important to the university and higher education. Issues in Winter and Summer.

PolyUpdates: PolyUpdates is an informational email newsletter for faculty and staff to stay informed about news and events on campus. PolyUpdates is delivered every Monday during the academic year and biweekly during the summer. Submissions are voluntary and subject to editing and approval by the Office of Public Affairs. For more information, email polyupdates@csupomona.edu.

Social Media

With the goal of creating a sense of community as well as encouraging dialogue, Public Affairs manages the university’s official social media accounts on Facebook, Google+ and Twitter. We partner with MediaVision in managing the university YouTube channel. Alumni Affairs hosts the campus’s LinkedIn group. Upon request, we can provide social media consultation. Links to the university’s social accounts are also available in the column to the right. For more information, contact Esther Chou Tanaka at (909) 869-3326.

Partnerships

Public Affairs partners with other campus organizations to produce other communications including:

PolyAlumni: A monthly e-newsletter produced by the offices of Alumni Affairs and Public Affairs, PolyAlumni is e-mailed the montly to nearly 19,000 alumni, keeping them in touch with their alma mater through the latest campus news, upcoming events, class notes and Alumni Spotlight. For submission or subscription information, please email cpalumni@csupomona.edu and include PolyAlumni on the subject line.

Electronic Marquees: In partnership with Parking and Transportation Services, Public Affairs manages the electronic marquee signs at the corner of Temple Avenue and Valley Boulevard as well as on Kellogg Drive near the 10 freeway off-ramp. The university's electronic marquees are used to communicate major university-related activities or news. Their use is available to university-recognized organizations and activities sponsored by departments. The marquees may also be used to publicize cooperative community, state, national or worldwide events that pertain to the university's function or operation. Public Affairs is responsible for the priority and final content of messages to be posted and therefore reserves the prerogative to edit all copy. The Office of Public Affairs determines the frequency of message changes to meet the needs of the campus community and reserves the right to make changes or deny requests as needed. If you would like to submit a marquee request, fill out the Electronic Marquee Request Form.